The Strategy of Interaction

Audience Dynamics

What we do

Using demographic and psychographic research and analysis, we provide clients with the ability to target their ideal end user with the most accurate message in the most beneficial media channel. We customize audience dynamic research to provide the best methodology to drive sales, increase awareness, improve brand equity or enhance customer experience.

Audience Dynamics in action

An international mental health institute needed to better understand the changing dynamics of its client base including evolving demographics and attitudinal changes. Bridge View designed and executed an international research project which informed sales and marketing plans for over 50 hours of multi-modal educational content.

An international media company needed to change various content coverage categories for a number of its news outlets. Bridge View designed and executed a demographic and psychographic research study which allowed for numerous changes in the scope of its editorial decisions.