Good messaging is consistent, clear and easily conveyed—like the core messages in fairy tales.
In “Red Riding Hood” sometimes it’s the hunter who rescues Red and the grandma; sometimes the grandma dies; and sometimes it’s Red who rescues her. No matter how many variations there are, the story always tells the same core message: don’t wander off the path or you’ll get into trouble. That message has remained clear for hundreds of years.
That’s consistency in communications and that’s the kind of clarity we bring to your strategic messaging.
We work directly with clients to create messaging and we also lead Message Development Workshops with in-house teams to help develop compelling messages for their audiences.
A lot of people talk about story–but we tell it, study it, and strategize it. Why? Because a a great story is key to a successful conversation.
We’ve told stories for Fortune 100’s and for start-ups. We’ve told stories for network television, cable and radio as well as major print publications (remember those?). We’ve even told stories early on, on the Internet. In fact, we launched the first site for web film in 1998 (The Bit Screen).
But we don’t just tell stories, we study them. We spend a lot of time researching what makes story work in business. We study story’s ability to communicate ideas and disseminate messages. And we apply that experience and that knowledge in developing strategies for story.