Good messaging is consistent, clear and easily conveyed—like the core messages in fairy tales.
In “Red Riding Hood” sometimes it’s the hunter who rescues Red and the grandma; sometimes the grandma dies; and sometimes it’s Red who rescues her. No matter how many variations there are, the story always tells the same core message: don’t wander off the path or you’ll get into trouble. That message has remained clear for hundreds of years.
That’s consistency in communications and that’s the kind of clarity we bring to your strategic messaging.
We work directly with clients to create messaging and we also lead Message Development Workshops with in-house teams to help develop compelling messages for their audiences.