The Strategy of Interaction

We use strategy, message and story to help businesses and business leaders have more effective and engaging conversations with their customers.

Our experience in strategic planning and strategic communications is the main reason we operate as a consultancy and not an agency–and it’s the same reason so many large consulting firms like Deloitte and KPMG are moving into strategic communications.

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Good messaging is consistent, clear and easily conveyed—like the core messages in fairy tales.

In “Red Riding Hood” sometimes it’s the hunter who rescues Red and the grandma; sometimes the grandma dies; and sometimes it’s Red who rescues her. No matter how many variations there are, the story always tells the same core message: don’t wander off the path or you’ll get into trouble. That message has remained clear for hundreds of years. That’s consistency in communications.

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If you want to tell a story, go read a book to a four year old. If you want to tell a story that communicates your message, you have to make it strategic. And there is a strategy to creating strategic stories.

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Nora Barry, Managing Partner. Storyteller, strategist, writer, linguist. [Bio]

Michael Adams, Partner. Producer, analyst, strategist, advisor. [Bio]

Bridge View Media is a certified Women’s Business Enterprise (WBE)

Bridge View Media