The Strategy of Interaction
Menu
The Strategy of Interaction
As work becomes increasingly project-based, strategy is carried through initiatives, programs, and platforms where misalignment shows up fast. Messages drift, priorities compete, training disconnects from real work, and systems fail to gain adoption. Bridge View Media prevents that breakdown by designing the structure that keeps strategy clear, consistent, and actionable as it moves through people, projects, and platforms.
What sets Bridge View Media apart is our ability to connect narrative, leadership communication, and learning systems into a single execution framework. Led by senior practitioners with deep experience in story, media and technology, we design purpose-built solutions that organizations actually use—so strategy is understood, messaging stays unified, and execution follows.
Nora Barry is a communications and story strategist with more than 25 years of experience working at the intersection of story, technology, and business. She has worked with leading technology and life sciences companies, including Lenovo, Red Hat, Tredence, Oracle, Ellucian, AstraZeneca, Genentech, and Johnson & Johnson. She is the author of the recently published Why Story Works and How You Can Make It Work for You (The Strategy of Story) available on Amazon, Lulu and through the Harvard Book Store. Ms. Barry launched one of the first online platforms for digital film in 1998 and has created and produced pioneering story projects around the world. She has written for The Wall Street Journal, Reuters, and Forbes, and has contributed to several books, including Pink Television: Sixty Years of Women on TV and Future Cinema: The Cinematic Imagery After Film.
Mike Adams was a Fortune 200 multimedia executive and Emmy-winning producer with deep experience designing and operating content platforms at scale. His career spans senior leadership roles at CBS, Tribune, and Knight Ridder, where he led complex, high-stakes productions and developed and built multi-platform initiatives. Mike brings that same systems-level thinking to learning technology. With extensive experience in online education, curriculum design, and instructional delivery, he leads Bridge View Media’s LMS and learning platform strategy—designing systems that integrate into real workflows, support project execution, and drive adoption. His work focuses on making platforms usable, scalable, and aligned with organizational strategy—so learning systems don’t just exist, they perform.