The Strategy of Interaction
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The Strategy of Interaction
Narrative Design translates strategy into clear consistent messaging and story that provide clarity, increase engagement and drive execution in today’s project driven organization.
As project strategy moves into execution, Narrative Design defines how priorities are explained, decisions are framed, and meaning stays consistent across leaders, teams, projects, and platforms. Without this narrative infrastructure, project strategy can fragment—messages drift, decisions diverge, and execution slows. Narrative Design prevents that fragmentation by creating a shared framework that makes strategy clear, usable, and actionable across priority projects, business units and geographic regions.
Narrative Optimization optimizes brand stories for AI driven search and answer engines.
It replaces fragmented keyword messages with clear, structured stories which search engines and AI answer engines can retrieve, synthesize, and amplify. Our narrative optimization service ensures a company story is unified and consistent across platforms; is structured in a way that responds to how LLM’s reason; and is retrievable by answer engines.
Because if AI can’t understand your brand story, it won’t surface your brand in search results.
A biotech that had recently commercialized its product needed to develop a strategic communications plan for its new corporate communications department. We worked with them to analyze the current comms structure, survey the employees on how they wanted to be communicated with, devised a strategic and thematic comms plan and coordinated with the external comms agency to execute on it.
A global software company needed to communicate its culture plan to its culturally diverse employee base of more than 10,000 employees. We worked with the internal comms team to develop messaging and stories to support the culture initiative and make it easily understood and communicable.
A global pharma needed support for its internal communications team because key personnel were out on leave. We came in to fill the gap and stayed on to support the team, even after personnel had returned. We managed in-house newsletters, town halls, executive communications, and developed a story database to help organize organizational storytelling.
A start-up needed to reach its new employee base, which was hybrid and geographically dispersed. We developed a strategic communications plan that created engagement through town halls, an internal website, and structured email comms campaigns.
An organization’s stories contain the DNA of the company
A software development company had scaled quickly from 3 people to more than 10,000 around the world. Culture was a key player in the success of the company in its early days and management wanted to ensure it remained the foundation of the company as it grew. We researched the company archives and interviewed several of the first employees and wrote the origin story of the company. Then we worked with the corporate team to collect more than 2,500 stories from employees around the world, weaving them together in a narrative tapestry that supported the company’s “why”.
Innovation Communications
The tech division of a large lifesci company was responsible for developing the technology that helped fuel the company’s mission. But because it was all backend technology, most employees were unaware of what was being innovated. We interviewed the people behind the innovation and created a number of multi-platform stories about their work that shown a spotlight on their innovations. The stories not only raised the profile of the division, they also instilled pride in the development teams.
Speaking the same language
A company had recently grown from 30 employees in one location to more than 300 around the world—and the opening of a European office added management from many countries. Corporate needed a way to bring together the emerging leaders from the US and Europe to help them communicate more effectively. We developed customized communications workshops that helped the leaders learn how to tell a better story, and also how to be aware of cross-cultural differences among the people on their teams.