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The Strategy of Interaction
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The Strategy of Interaction
Story is more than what you tell in a speech or presentation—it’s also how you communicate product development, culture and organizational change. It’s how you develop leaders, unify employees and connect with customers.
Bridge View Media works with companies to create organizational narratives that support and communicate business goals and strategies. We bring our experience and success as storytellers in television, cable, radio, film, and digital media: partner Michael Adams is a national Emmy and Murrow award winning producer; partner Nora Barry is a story innovator and the author of The Strategy of Story: Why Story Works and How You Can Make It Work for You. Learn more about what we’ve done with story in our use cases below; lean into the story of story on our Substack page; or pick up a copy of The Strategy of Story.
An organization’s stories contain the DNA of the company
A software development company had scaled quickly from 3 people to more than 10,000 around the world. Culture was a key player in the success of the company in its early days and management wanted to ensure it remained the foundation of the company as it grew. We researched the company archives and interviewed several of the first employees and wrote the origin story of the company. Then we worked with the corporate team to collect more than 2,500 stories from employees around the world, weaving them together in a narrative tapestry that supported the company’s “why”.
Innovation Communications
The tech division of a large lifesci company was responsible for developing the technology that helped fuel the company’s mission. But because it was all backend technology, most employees were unaware of what was being innovated. We interviewed the people behind the innovation and created a number of multi-platform stories about their work that shown a spotlight on their innovations. The stories not only raised the profile of the division, they also instilled pride in the development teams.
Speaking the same language
A company had recently grown from 30 employees in one location to more than 300 around the world—and the opening of a European office added management from many countries. Corporate needed a way to bring together the emerging leaders from the US and Europe to help them communicate more effectively. We developed customized communications workshops that helped the leaders learn how to tell a better story, and also how to be aware of cross-cultural differences among the people on their teams.