The Strategy of Interaction

Media Design

What we do

We undertake a media channel identification analysis, reviewing which media channels are the best and most cost-effective conduit to your audiences. For paid media, we perform a channel identification analysis to insure that your potential media outreach is done comprehensively with the best return on ad spend and conversion rates possible.

Media Design includes:

  • Distribution road mapping, which informs the rationale and projected outcomes for use of all available media channels. We create an easy to execute set of media usage options designed to maximize awareness and conversions with high return on ad spend,
  • Campaign timelines to use as a project plan detailing content creation deadlines and duration of each channel. When and how media reaches any audience impacts the end users’ ability to comprehend your message. We create timelines that maximize impact and manage spend.

Media Design in action

Bridge View created and executed a two-year media design and distribution plan for an internationally recognized behavioral health organization. We developed a timeline-based media road map which allowed the organization to launch over 40 hours of content to over 15 audience sectors in less than 24 months.

An international skincare company need to launch its multi-product line in the United States, Europe and Asia. Bridge View designed a multi-channel campaign to position the products both direct to consumer
and in retail.