The Strategy of Interaction
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The Strategy of Interaction
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The Strategy of Interaction
The Strategy of Interaction
We’re consultants, strategists, storytellers, problem solvers, planners, creators, and advisors.
What sets us apart is our experience, our expertise, and our approach. We know that communications strategies and challenges shouldn’t be siloed but instead integrated into every aspect of the business to support the end goals. We’ve lived life in businesses like yours meaning we don’t have agency tunnel vision.
We’ve worked in-house for Fortune 200’s and innovative start-ups. We’ve been responsible for meeting business objectives and managing the bottom line. And we’ve developed programs that have attracted and retained large audiences. Communications isn’t just something we majored in—it’s what we’ve used to create solutions to very real business challenges. That’s why we work as a consultancy and not an agency—our holistic approach as consultants means we work with you to understand your overarching business objectives, not just your communications and media needs.
And we like our clients–as consultants we get to spend a lot of time hanging out with clients, getting to know who they are and what makes their company tick or tock. We value those long-term relationships, some of which extend back 30 years.
Mike started in radio and television before he graduated from high school and was a television executive by age 24. Mike was an executive producer of the evening news, live sports (including Super Bowls), live political coverage, documentaries and even a Papal visit. He moved from the production suite to the C-Suite when he joined the Tribune Company, where he launched the nation’s largest regional 24-hour cable news channel. He was the first person to introduce cameras into the print newsroom, at Knight Ridder, and has consulted for the BBC, CBS, Fox and the CPB. Prior to launching Bridge View Media, Mike created both a venture capital fund and a strategic advisory firm that worked with consumer products, online education, finance, and technology firms. He also served as President of an international online learning company and has extensive expertise in both curriculum and instructional design for both profit and non-profit organizations.
Nora is a strategist, storyteller and a student of language and story. When developing communication strategies, Nora focuses on words, messages and story. She believes strategic story is the most effective and engaging form of communications and works with clients to tell their stories and the stories of their organization and its products and services. Nora is a student of story and she launched the first online film site in 1998 (The Bit Screen), as an experiment in emerging digital cinema and interactive narratives. She has served on a number of film juries and published a number of articles about narrative structures. She has written for the Wall St. Journal, Forbes, Reuters and has contributed to several books. Her new book, “The Strategy of Story” is being published in October, 2023. Nora has also written extensively about how to leverage the strategy of story in business communications. She leads executive communications and story skills workshops, coaching speakers for live events and town halls. In her free time Nora cycles, plants trees for the City of Philadelphia, re-reads John Le Carre novels, explores medieval history and adds to her collection of conversant languages (French, German, Italian for now).